Puma challenges Tiger Woods’ Sun Day Red logo

Puma challenges Tiger Woods’ red logo at Sunday Festival

Puma has filed a complaint against Tiger Woods’ Sunday Red clothing and sneaker brand over its tiger logo.

Puma said the sign could cause confusion for consumers. This is the second notice of protest against Sun Day Red, whose logo features a tiger with 15 characters representing Woods’ major championships.
Sun Day Red has yet to emerge from a difficult situation over the registration of its logo as a trademark. Shoe giant Puma has filed a last-minute objection to the Tiger Woods logo associated with its Sunday Red brand, according to documents filed last week. The German sneaker and clothing maker claims the Sunday Red logo is too similar to one Puma has used since 1969. The company filed the application to block TaylorMade Golf Brands from using the proposed mark.

“Due to the confusing similarity of the marks and the identity, legal identity or closely related nature of the parties’ goods and services, consumer confusion is likely to arise between the challenged marks and the Leaping Cat logo,” Puma said in the filing. A side-by-side comparison of the Puma logo (left) and the Sunday Red Tiger logo (right): The Sunday Red, which was unveiled in February after Woods’ 27-year partnership with Nike, also uses a leaping cat in its logo. The brand name reflects Woods’ usual red uniform on Sundays, and he previously said the 15 stripes in the logo pay tribute to the 15 major championships he won during his playing career.
This is the second notice of opposition to Sunday Red. A small company called Tigerair filed a challenge in September. The case is pending in federal court. TaylorMade said in a statement to CNBC: “We have great confidence in our brand and logo.”

Trademark attorney Josh Gerben of Gerben IP called the challenge filed by Puma “serious.”

“This is a real fight,” said Gerben, who is not involved in the Puma lawsuit. “If it’s a public trial, there’s always a chance we could lose. I think Puma has a legitimate case.”

The two parties could still reach a settlement before the case goes to trial, likely in September 2026, according to Gerben.
Gerben said disputes over logos are much less common than trademark disputes over names or slogans. “Tiger definitely has a target on his back,” he said. “He’s big enough to move markets.”